Launching on Kickstarter · Australia

Your child's lunch.
Safe. All day.

The first battery-free lunchbox that maintains food-safe temperatures for a full school day — using phase-change science, not ice packs.

Early backers get founder pricing — up to 30% off retail. No spam, ever.

✓ You're on the list — we'll be in touch before launch.

NORMA Mini and Max lunchboxes

NORMA Mini (left) and Max (right) — available at launch

2.5hWhen a standard ice pack breaches food-safe temperature
8hHow long NORMA maintains food-safe temperature
0Batteries, cables, or apps. Ever.

The problem

Ice packs look like
they work. They don't.

Food safety guidelines are clear: perishable food must stay below 5°C. A standard lunchbox with an ice pack breaches that threshold in under three hours — before most children even reach lunchtime.

Most parents have no idea. Neither did we — until we measured it.

Standard lunchbox + ice pack

Temperature at lunchtime

12.4°C

Hour 6 — deep inside the danger zone

NORMA ThermoCore™

Temperature at lunchtime

3.1°C

Hour 6 — still safely below 5°C

Hourly readings — standard lunchbox with ice pack:

Hour 1
3.0°C ✓
Hour 2
4.8°C ✓
Hour 3
7.6°C ✗
Hour 6
12.4°C ✗
Hour 8
18.2°C ✗
NORMA Mini and Max open with fresh food

Mini and Max open — divided stainless steel trays keep food fresh and separated

How it works

Phase-change science.
Zero complexity.

Phase-change materials absorb heat energy during state transition — holding a stable temperature plateau for hours rather than starting cold and warming up. The same technology used in pharmaceutical cold-chain logistics. Now in a lunchbox.

ThermoCore™ PCM Cartridge

Freeze it overnight. Slot it in. Done. No app, no battery, no morning panic. Just 8 hours of stable, food-safe temperature — every single day.

NORMA exploded view showing all components
🔒

SafeSense™ Indicator (Phase 2)

3-state LED — green, amber, red. Food safety at a glance.

🥗

Removable stainless tray

304-grade, 3-compartment, dishwasher safe.

❄️

ThermoCore™ PCM Cartridge

The heart of NORMA. Freeze overnight, stable all day.

🛡

Insulated outer shell

PP/ABS, impact-resistant, child-safe, matte finish.

Max feature

Hot soup.
Cold fruit.
Same box.

A True Thermal Firewall divides the Max into two independent zones. The Hot Pod clips in on one side. ThermoCore™ keeps the other cold. Both work simultaneously — no compromise.

NORMA Max showing hot and cold zones simultaneously

The full system

Mini, Max,
and everything in between.

NORMA is a modular system. Start with Mini for young children, scale to Max as they grow. Add the Hot Pod insert. Upgrade to SafeSense™. Every component works together.

The full NORMA product family

The full NORMA system — Mini, Max (expanded), and the Hot Soup/Pasta Insert

Kickstarter pricing

Back us early.
Pay less. Always.

Founder pricing is only available during the Kickstarter campaign. Once we close, retail pricing applies.

Mini
Ages 4–7
$99
Retail from $119
  • ✓Full 8-hour protection
  • ✓ThermoCore™ included
  • ✓Stainless food tray
  • ✓Free AU shipping
Most popular
Max
Ages 8–12 · Adults
$109
Retail from $139
  • ✓Full 8-hour protection
  • ✓ThermoCore™ included
  • ✓Hot + cold zones
  • ✓Hot Pod compatible
  • ✓Free AU shipping
Max +
SafeSense™
With food-safety indicator
$129
Retail from $159
  • ✓Everything in Max
  • ✓SafeSense™ LED
  • ✓Beta tester access
  • ✓Founding backer credit
NORMA Max exploded component view

Every component of NORMA Max — designed to work together from day one

From the founder

Built for one child.
Then for every child.

"I measured the temperature inside my daughter's lunchbox during the school day. The ice pack had stopped working before recess. Her food had been in the danger zone for hours before she touched it. Nobody had fixed this. So I did."

👩
Founder, NORMA
Brisbane, Australia · Launching on Kickstarter

Early access

Be first. Pay less.

Join the list for founder pricing, monthly prototype updates, and first access when we go live on Kickstarter.

No spam. Unsubscribe any time.

✓ You're on the list — we'll be in touch before launch.